The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals.
[Read more…]10 Tips to Humanize Your Company Blog
The digital arena continues to expand. It’s growing so rapidly that some are worried it may take over jobs and any need for humans in commerce.
Most analysts will say you shouldn’t be worried about robots taking over the world, but businesses are unknowingly allowing automation to remove the human element from many of their activities. This could be your downfall when it comes to customer-focused exchanges. [Read more…]
Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.
People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.
Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! [Read more…]
Several years later, the Washington Posts notices that blogs are being used for Marketing
I’d say that the Washington Post has been living under a rock, since they are just now writing about how marketing is moving to the blogosphere in an article for today’s edition:
Bethesda’s Honest Tea launched its blog in late 2005 as a way to get close to customers. With a name like Honest Tea, chief executive Seth Goldman said, “we’re trying to be as open and disclose as much information as we can.” When the company announced that Coca-Cola would acquire a 40 percent interest in the brand, many of Honest Tea’s customers who opposed the agreement took their complaints to the blog.
“We gave a very loud voice to the people who said they weren’t happy about this decision,” Goldman said.
Goldman then took one of the most thoughtful, detailed customer criticisms and responded to each point. Even if readers still didn’t agree, “The blog at least helps people see how we think about it,” Goldman said.
All that said, many companies are just now beginning to utilize the power of the internet through blogs in order to have a real dialogue – or conversation – with their customers. [Read more…]
UK companies aren’t clear on new “fake blogging” laws
British companies which pretend to blog as ordinary members of the public, or post multiple positive reviews as if from consumers, are now breaking UK law, yet many don’t know anything about the new legislation, according to Brands2Life.
Its director, Gareth Thomas, said that, “Most people don’t know about this law,” adding, “there is a misconception that these devices are clever, but they can backfire.”
The new Consumer Protection from Unfair Trading Regulations legislation came into effect at the end of May 2008.
Drew Benvie, director at Hotwire, said, “This law change affects everyone in PR. If customers have any presence online, it’s definitely their business to know about it.”
(Via PR Week)
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