Digital marketing has experienced a steady growth over time, but 2016 proved a landmark for this industry – it marked the year when digital marketing spending finally surpassed more traditional marketing approaches, including television. No wonder the field has attracted so many young digital marketers of late!
However, any industry veteran would have been able to vouch for the benefits of digital marketing. Audiences are now consuming more content than ever, making digital marketing a trackable, metrics-driven method to make sure that ad spend is performing properly and at full efficiency. [Read more…]