First there was Google Tango. Then it was Mark Zuckerberg promising Facebook AR Studio, and now the next biggest company to throw its hat in the Augmented Reality ring is Apple. The Cupertino-based company announced at its Worldwide Developers Conference (WWDC) that ARKit, an augmented reality platform, is going to be a key feature of its latest OS.

An Apple AR Wasn’t a Surprise

It has been nearly a year since Tim Cook first hinted at the fact that Apple may be developing an AR platform. During 2016’s Apple earnings day, Cook fielded questions about the Pokémon Go phenomenon that had driven the world to obsession as they tried to catch them all. His answer was as follows. To get the full effect read it in Tim Cook’s soft southern accent and pronounce Pokemons like Pokay-mans: [Read more…]