Blogging is a great way to build a community, and demonstrate your expertise. It’s also a great way to build a business whether it’s through the sale of digital or physical products and services, or consulting for example. One phrase often uttered in the marketing community is, “The money is in the list”. While blog subscribers are always great, email subscribers have helped to differentiate themselves, showing that not only do they have a larger interest in what you have to say, but also may be more likely to buy something from you.
Whether you sell info products, run an online store, or are even a dog trainer offering one-on-one sessions, increasing your email subscribers can help you to better connect with more serious individuals, and potentially increase future sales. [Read more…]