Emojis – where would be without them? Some interactions just wouldn’t be the same without the addition of an expressive face (or wine glass depending on the day of the week), and it’s not just the public who have taken to emojis enthusiastically. [Read more…]
Animoto Adds Square Video for Increased Social Media and Mobile Engagement
Animoto, the company that makes it easy for anyone to create online videos, launched square format for its Marketing Video Builder today. [Read more…]
How to Increase Blog Comments
Having an active and engaged blog community is at the top of every blogger’s wish list. While the goal is clearly outlined, the way to get there sometimes isn’t. Although not guaranteed, there are some ways that you can get more comments onto your blog.
Paid Traffic
Sometimes getting a high level of engagement does take a financial commitment. In this case, having paid campaigns to get more traffic to your website will certainly increase your chances of more engagement, especially when they come from social media. Do some research on paid social media campaigns on Facebook and Twitter and also through the major search engines like Google, Bing, and Yahoo!. Facebook and Google also occasionally send out coupons to new account users, so be sure to research that before signing up for a new account. [Read more…]
Metrics Metered
When I set up my first Web site in 1995, Web counters were the big thing. Virtually every site had one of those (rather pointless) rolling counters at the bottom that tracked how many “hits” the page got. We were, at that point, obsessed with the idea that our pages were being read and could care less by who. The whole idea of international publishing was still new and exciting.
Later counters became more evolved, the term “hits” became meaningless and we focused on “visitors” or “users”. A variety of new trackers, most with their own buttons, began to pop up. Those slowly replaced the hit counter as the new metric to watch.
However, as the millennium rolled over and the first tech bubble burst, we saw even more advanced metrics rise out of the ashes. Attention became the most valuable thing to track, especially in an AJAX Web where page views and visitors would be almost meaningless. It was no longer a matter of just how many people visited, but how long they stayed and what they did.
Now we’ve moved forward again, this time it’s “engagement that we’re looking at. Services such as PostRank allow you to track comments, tweets and links to your site as part of your “Engagement Score”, combining that info with your other, more traditional data.
But with so many metrics to track. There’s a legitimate question about what stats are the most important for a blogger to track. The answer is simple: All of them and none of them. [Read more…]
