Facebook on Friday started rolling out Timeline pages for the mobile version of Facebook, four months after the company debuted the interface for Facebook.com

The new output was discovered by Inside Facebook but has not rolled out to all users at this time. Typically when Facebook rolls out a new feature it beta tests changes for a small subset of users then pushes the change to all of its 900+ million users over a short time period.

The new design includes the page’s cover photo, added About section information and even new icons for a page’s photos, fan base details, etc.

Mobile users will also notice a larger “Like” button that spans across the width of the screen. Pages with a “message” button however have a smaller like button.

By adding a cover photo and page descriptions to mobile output users are expected to gather a more clear understanding of what a page is about, while the larger Like button Facebook believes will lead to higher engagement rates and ultimately better mobile device revenues.  [Read more…]