4 Free Email Subscription Tools to Keep Readers in the Loop

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Email Subscription Tools

Despite what some people say, email is far from dead. Although social media has become an incredibly popular way for us to communicate, use of email is still growing. According to The Radicati Group, a technology market research firm, as of April 2013 there are 3.9 billion active email accounts, with 182.9 billion emails sent and received each day. Email subscription tools help keep us updated with our favorite companies or blogs, and chances are your readers would like the option to subscribe via email.

Recently, avid reader Andrew Kayode got in touch with us, and had this to say:

Why is it that you don’t have a subscriber’s list via e-mail? Please I need to be included if you have one.

While our RSS feed is linked at the bottom of every post, the ability to subscribe via email is not. However, thanks to FeedBurner, one of the first email subscription tools we will be getting into, the ability to subscribe via email has been here all along. Oops.

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FeedBurner

This free RSS tool has been around since 2004, and was acquired by Google in 2007. While rumors of shutting down have circulated quite a bit in the past few years, it’s still ticking. FeedBurner is still used by thousands of popular blogs, and when you add your blog, it also gives you the ability to let readers subscribe via email. Under “Publicize,” “Email Subscriptions,” and then “Email Branding,” you can easily customize how new email will appear. [Read more…]

FeedBurner To Bloggers: Real Time Stats Now Included

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After releasing live stats for their BlogSpot users, Google is now experimenting with live stats for FeedBurner fans (which users can access by clicking on the “Try out the NEW (beta) version!” link at the top of their screen).

Today, we will be rolling out a new, experimental interface for Google FeedBurner. The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.

Additionally, if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content. Ping? Pong! Yep. That fast. (Adsense For Feeds)

The new layout does take some time getting use to and there are apparently some features items missing in the beta when compared to the original (as you can’t even insert extra feeds to burn), although Google will probably insert these as time moves on.

As stated above PubSubHubBub is recommended in order to take full advantage of FeedBurner’s live stats feature, so self hosted WordPress fans will need to install a plugin in order to utilize this service (note: Google has already activated PubSubHubBub for BlogSpot fans).

Either way the real time analytics feature should give bloggers yet another reason to stick with Google, as well as give the company an edge over rivals (note: assuming there are any left that is).

Is Feedburner Still Relevant?

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This is a guest entry by Jean-Baptiste Jung from Cats Who Blog.

Feedburner, the popular RSS tool, is used by many bloggers to serve feeds to their readers, but also in order to know how many people are currently subscribing to their blog using RSS. Despite the fact it can be easily hijacked, RSS subscriber count is one of the ways used to measure the popularity of a blog.

Back in 2008, Feedburner was bought by Google. It sounded interesting at first, but no significant improvements were made to the service, and shortly after Google took ownership, a major problem occurred, and millions of blogs saw their count dive from 5000 to 500.

Since last month, I have seen my subscriber count going up and down every day and show unrealistic numbers.
Look at the screenshort below:

On June 12, CatsWhoBlog had 1,730 RSS readers. Three days later, it had 1,110. And on June 21, according to Feedburner, only 437 were still reading my blog. [Read more…]

Finally, A Decent FeedBurner iPhone App! (Stat Fever)

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I know, there are several other FeedBurner apps out there, such as Ego and FeedCount App. But Stat Fever is not only selling for $1 (instead of $2 like its rivals), but also boasts a nicer user interface (with graphs on the side).

Created by Paranoid Ferret Productions, Stat Fever allows bloggers to see how many readers are subscribed to their RSS feed or email posts (via FeedBurner of course).

With a tap of your finger, you can check out feed stats over the course of a week or a year, as well as see how many feed clicks you received. [Read more…]

Pingdom Says Feedburner’s Got 99.94% Availability

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FeedBurner LogoFeedburner, the RSS feed service that Google now owns, is both loved and hated in the blogosphere. Some swear by it, others at it, but more importantly, a great many of us use it to get proper stats and whatnot. Every now and then there’s buzz around feeds being unavailable, but I must say that an uptime of 99.94% doesn’t sound too shabby. Sure, could be better, but still.

Check out the Pingdom report on the matter, along with details on how the tests were performed, along with this conclusion:

We have to say that Feedburner definitely gets a passing grade, although both uptime and performance has room for improvement. Google says it’s still working on improving Feedburner behind the scenes, so it will be interesting to see what happens in the coming months.

Do you use Feedburner? Why or why not?