Blogging is extremely important for any content marketing strategy as statistics reveal that 61% of the US consumers have made a purchase after reading a blog post. This happens for all blog topics: toys, mobile phones, computers, cars, equipment, content related to the music industry, and even for houses and land plots. People have a strong tendency to listen to others, always have that in mind when reading something or when you decide to buy something.
[Read more…]5 Ogilvy Tips for Blog Design
David Ogilvy is a legend in the advertising world, despite having first retired some 30 year ago and not having published a book in nearly 25. His works are required reading for advertising students today and his philosophy of creating ads that generate sales made millions for his clients. He had a characteristic style or writing and design that remains instantly recognizable to those who’ve studied him, even today.
Though Ogivly died in 1999, just as the Web was beginning to take off, many of his lessons and ideas remain just as valid today as they did half a century ago. Last year I wrote an article entitled “7 Blogging Tips from David Ogilvy” that focused on applying some of Ogilvy’s techniques to blog writing. Ttoday however, I’m going to focus on how his design tips can help you choose a good look for your blog.
Ogilvy had a very famous and classic layout that focused on combining visuals with easy-to-read text. It’s a simple layout that draws the reader’s eye and lures them into the content. It’s a design that at least some elements easily apply to blogs, including the ones below. [Read more…]
