Unless you simply enjoy writing and sharing your thoughts with complete strangers, the purpose of your blog is about much more than publishing words on the internet. In all likelihood, the primary goal of your blog is to generate some sort of return. In most cases, this means capturing leads and then cashing in on this equity in some monetizable way.
If you don’t feel like you’re doing an adequate job of capturing leads on your blog, then something is missing. Let’s peel back the layers and look at some of the top tips and best practices for capturing more leads. [Read more…]