Former blogosphere darling and Search Engine with capital S, Technorati, is looking to hire bloggers to feature original content on their site. In the midst of Twittorati and ad networks, this is a somewhat surprising move, since it means that the main Technorati site is moving even further from its search engine past.
I’d like to say that’s a shame but can’t really commit to that statement. The Technorati we once knew and actually used doesn’t fill a need anymore.
Obviously this is because of other search players in the blogosphere. It is tough enough to battle with Google, but they are joined by the likes of Twingly. All the while, Technorati haven’t been able to keep up with real time or anything, they should’ve been at the front. They must have other plans. [Read more…]