The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.
Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.
Here’s the scoop: Influencer marketing is booming. [Read more…]
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. [Read more…]
Everyone wants to become an influencer in his niche. We all know that can be a difficult feat, but the next best thing is to have a direct connection to an influencer. There are many ways to achieve this – via Twitter, Facebook, or direct email.
The issue here is that being an influencer inherently means that they are very busy people. They get countless tweets, DMs, PMs, emails, and what have you. What chances do you have of an influencer actually opening your email, much less reading it, no matter how cool or important your message may be?
If you don’t put some thought and effort into your email, then expect no reply at all. If you want your email ignored by influencers… [Read more…]
The internet is the home for billions of voices. Users take to Facebook, Twitter, Pinterest and various other social networks, forums and websites to share their experiences with friends and strangers.
Among those billions of voices are a handful of internet evangelists who seem to understand how to deliver web based messages better than their peers and followers.
The team at MBA In Marketing has examined those voices and the communities they support.
The study found that 54% of consumers are more likely to buy a product from a community with a smaller user size while 31% of online purchases are influenced by blogs.
But who is influencing those buyers? In many cases it is the brands themselves, but other times it is people like internet evangelists Robert Scoble, Chris Brogan and Seth Godin. Those users understand the web, they grew up in tech and they have been consistent and unrelenting voices in their fields. [Read more…]
