One of the primary determinants of your blog’s success is your ability to establish a clear sense of authority on your chosen topic. But how do you position yourself as a credible, expert source if you don’t have the traditional credentials? By taking advantage of the flexible nature of blogging, you can lead the way, regardless of your established background in the field.
It’s Not All Content
Though your content is ultimately what will make or break your blog, authority isn’t all about content. No, before users read a word on your site, they’ll look to other cues to determine if your site is the one they should be reading. And one of the first things they’ll look for is the SSL certificate. [Read more…]