You don’t usually hear a lot about press releases when people talk about SEO, but I’ve found them to be a solid link building tactic. There are sites that publish and promote press releases called newswires. Some newswires like PRWeb do well on the search results. These sites provide quality links.
You’ll have to spend some money to get the best links but there are free or low cost newswires that pass a good amount of link juice.
There are other benefits aside from the links. News search engines like Google News scour the newswires to populate their search results. And any site that uses press releases gets a boost in perceived authority since press releases are associated with activity and expertise. [Read more…]