I’m a big fan of Chris Anderson, the Wired editor and The Long Tail author. His most recent book is Free!, due anytime soon (for free in some versions, paid in others), and it is all about content online. I especially like his thoughts on freemium, free+premium that is, being what Flickr does with paid pro accounts that more or less makes the service free for non-paying users.
For many bloggers, when they first get interested in SEO, they will go after the most competitive keywords first. A web design blogger will optimize his site to target web design. A gadget blogger will go after gadgets. However, this is usually a bad strategy.
Short keywords like web design, gadgets, and social media are very hard to rank for. For a new site, if you do everything right, it could take months and oftentimes years before you reach the front page of the search results. And even then, there could be 10 other sites that do SEO better than you, so your site would be left languishing on the second page.
Now you may be happy with a second page or even a third page ranking, but most people don’t visit those pages. Aaron Wall, a prominent search expert, writes:
There is no award, little traffic, and virtually no value for ranking on page 2 or page 3, even if it is for an exceptionally competitive and high traffic keyword like credit cards.
So, what’s a blogger to do? [Read more…]