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Video Marketing Checklist: What Every Marketer Should Know

March 19, 2022 by Blog Herald

Videos are often the first type of content most internet users come up to when trying to learn new information. That’s why content about specific guidelines is most popular when it’s presented as videos on platforms like YouTube. People would just browse something directly with the how-to phrase, along with the keyword they wish to learn that day. [Read more…]

Filed Under: Marketing Tagged With: marketing tips, video marketing

The Importance of Video Production in Your Marketing Strategy

September 30, 2021 by Blog Herald

Marketing your blog is no different than marketing any product or service. All the usual marketing strategies apply. However, to capture attention and influence purchases, you need to use video.

For most people, visual perception is their dominant sense. You’ve probably tapped into this by using a beautiful layout with high-quality graphics and stunning typography. However, still images aren’t enough – you need to use video. [Read more…]

Filed Under: Blog Tips Tagged With: marketing strategy, marketing tips, video production

Which Analytics Stats Really Matter to Your Blog and Marketing Campaign?

June 26, 2017 by Blogherald Blogger

With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too.

If you are looking to take your blog to the next level, it’s important these metrics are monitored closely so you know how much more effort you need to put in to get there. The following stats are deemed to be some of the most important when it comes to traffic, customer conversion and sales. [Read more…]

Filed Under: Blog Tips Tagged With: analytics stats, blog and marketing campaign, blogging tips, bounce rate, marketing tips, organic visitors, pages per session

Boost Your SERP Rankings with Better Marketing Automation

April 9, 2017 by Adam Deutsch

Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.

In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.

The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]

Filed Under: Content Marketing, SEO, Social Media Marketing Tagged With: email influences SEO, how to boost your SERP rankings, marketing automation, marketing tips, SEO campaigns

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