Which Analytics Stats Really Matter to Your Blog and Marketing Campaign?

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With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too.

If you are looking to take your blog to the next level, it’s important these metrics are monitored closely so you know how much more effort you need to put in to get there. The following stats are deemed to be some of the most important when it comes to traffic, customer conversion and sales. [Read more…]

Boost Your SERP Rankings with Better Marketing Automation

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Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.

In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.

The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]