I was recently approached by a professional membership organization about turning their newsletter into a blog. Thinking the task would be easy, I agreed. With 20/20 hindsight, I think I gained more insights and benefits the conversion process than they paid for.
Many bloggers have or are adding newsletters to their blogs, expanding their publicity and access beyond their blog. My challenge was to think in the reverse: Take a long-established newsletter and turn it into a blog.
Arrogantly, I assumed that the structure of their newsletter would make the process of conversion to blog format much easier. After all, they have a regular structured format, categorized and redundantly published information each month, and they are a structured organization. This should be a breeze.
Over the next week or so, I’m going to share with you the lessons I learned converting a traditionally formatted membership newsletter into a blog. Hopefully, you will learn more about how you blog, what you blog, and how to categorize and structure your blog’s information in the process.