A reader recently asked me how he could repeat the traffic magnet power of a post he wrote a year ago featuring the logo of a local football team. He told me that he gets continuous traffic to that post daily, and he wants to repeat it, bringing even more daily traffic into his blog.
Traffic magnets can be fleeting or consistent over time. We aren’t talking about exclusive pictures of celebrities or the Digg-effect blog post that brings in thousands of visitors in one or two days, then traffic drifts off to nothing. Traffic magnets continue to be draws to your blog over the long haul – one, two, even four or five years after publishing.
While many believe that any traffic is good traffic, traffic magnets come in two very distinctive audience groups: one-shot deals or easy conversions.