A decade ago the term blog was typically reserved for stay-at-home-moms and tech enthusiasts. Blogs were largely seen as forms of online diaries. Sure, some blogs were interesting to read but at that point in time they were not viewed as an integral component of brand success.
Fast forward ten years and the blogging landscape has changed dramatically. Now, every company across every landscape creates blog content – there are even fan blogs devoted to companies. To launch a company without a content marketing arm, regardless of industry, would raise eyebrows among audiences. Today’s audiences know that they can seek out brand blogs for tips, insights, behind-the-scenes views, and inspiration.