3 Reasons Why You Can Build Site Traffic Through Multimedia Marketing

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Marketing is an essential component of any business.  This is why it has practically been made into a science. Without a great marketing strategy, chances are you will get left behind by the competition. With the popularity of the internet a new kind of marketing strategy has surfaced. This is called multimedia marketing.

Multimedia is basically media that “moves and talks”. There are two components in multimedia: audio and video. This is an extremely effective marketing element that you can use to drive traffic to your site. Why? Let me give you 3 reasons. [Read more…]

Six Apart launches TypePad Micro and official AVATAR online community

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typepad-avatarThe company behind TypePad today announced the launch of an official AVATAR online community, in collaboration with Twentieth Century Fox, a month ahead of the release of James Cameron’s film on 18 December.

avatar.typepad.com offers fans a central place to read AVATAR-themed microblogs, other content from around the web, behind-the-scenes video, and integration with Twitter, YouTube, Flickr and other social sites.

Simulating Twitter and Facebook, but in an AVATAR themed environment, users can sign up and then follow other members, share notes, photos and videos. They can also create AVATAR blogs. [Read more…]

6 Things I Learned from WordCamp Dallas

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WordCamp 2009 is officially in the books. With two and a half days of some of the best community, speakers and information, it was an incredible event. Over the course of the weekend, I saw some of the best blogging-related presentations, met many of the most wonderful people in the blogging world and observed some of the worst bowling ever witnessed by man (though most of that was my own).

The event was a smashing success with over 300 attendees. Organized by John Pozadzides and sponsored prominently by his company, Woopra, it was, according to those in attendance, the second-largest WordCamp in the world.

But while the best part of these WordCamps is always the community and getting to meet all of the people who share your passion, there were also a slew of great speakers, 16 in total, plus a panel discussion. Even for a veteran blogger, there was a great deal to learn.

So, as I try to digest and take in everything I saw and learned at WordCamp Dallas, a more complete recap is forthcoming on my site, here are five things I’m holding onto dearly as WordCamp Dallas closes up for the year (in no particular order). [Read more…]

Learning Blogging and Social Media in Hawaii

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Hawaii Geek Week continues in Honolulu, Hawaii. Yesterday’s Web Weavers Workshop with Lorelle in Hawaii was a tremendous success. A couple dozen people learned how to blog beginning with what a blog is and ending with how blogging is already changing their lives by giving people a platform upon which to speak and share and learn.

Web Weavers Workshop for bloggers by Lorelle VanFossen

Web Weavers Workshop for bloggers by Lorelle VanFossen

The participants ranged from total newbies trying to understand what this “blogging thing” is all about, to business owners and professionals familiar with website technology and development and eager to take it a few steps further into blogging and social media.

Each participant made a plan for their blog, signed up for a free blog, and started filling in the blanks and choosing a WordPress Theme.

Many arrived with the preconceived notion that blogging is hard and complicated, and left realizing that blogging is easy. It’s finding your passion to share with the world that is really the hardest part of the puzzle. A few had set ideas on what they wanted to blog about when they arrived, but through the step-by-step process of drilling down their idea into an actionable plan for their blogs, they realized that they didn’t have the content, nor the commitment, to blog their idea over the long term. A few changed paths midstream and left the day-long workshop inspired and ready to embrace their blog in a new direction.

The next in the natural evolution of a blog came today at the Social Media Club Workshop. [Read more…]