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Gawker Media is Back to Promoting Pageviews

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Gawker Media has had a good year so far, with ad revenue up 35% when the industry is suffering. The network clocked 334 million pageviews in June, and Nick Denton is happy. He is, in fact, so happy that he’s bringing pageviews to the table again, with bonuses for writers reaching their individual targets. This from an internal memo published on the Nieman Journalism Lab blog.

Don’t all get excited: the levels will be modest; aimed at the writers who aren’t paid as much as their traffic would warrant; and we’re only committing to bonuses for the second half of this year. Chris Batty’s sales and creative services teams have done an impressive job in bucking the advertising slump; but we have no idea how long we can continue to out-perform competitors.

He’s also mentioning the new commenting system and policy change, further outlined in a Jezebel post. Skipping that, the memo actually gives some insight in how Denton & Co. thinks about comments. [Read more…]

Nick Denton Believes In Content

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The king of Gawker Media, Nick Denton, is featured in an interview over at Ad Age. Naturally, a lot of the focus is on advertising revenue and the fact that Denton doomed it last year, and then did well enough after all. While online revenue for a blog network like Gawker Media is interesting, this caught my eye:

If a good exclusive used to provide 10 times the traffic of a standard regurgitated blog post, now it garners a hundred times as much. That should be reassuring to people. The content market is finding its new balance. Original reporting will be rewarded.

Denton then goes on and talks about recent strategic hires to strengthen the voice of the network’s key titles. Content is king yet again, eh?

Gawker Media’s February: Really Good Actually

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Blog network Gawker Media apparently had a great February, up as much as a fifth from last year, according to a leaked email from Nick Denton to the staff. Denton naturally doesn’t want to get overly optimistic, especially since he’s made so many changes the last few months to his network.

February 2009 wasn’t nearly as dreadful as it could have been. A lot of sites struck traffic records — including io9, Gawker, Deadspin, Jalopnik and Jezebel. In total, we drew 297m pageviews — some 34% over last February’s level and 50% up if you account for the sites we spun off in the meantime. Comments — so much improved in the last year — grew even more rapidly. Now that Defamer has been consolidated under Gawker, we don’t have a single weak site.

It seems like niche is king in these days of economic turmoil.

Defamer Takes the Valleywag Route

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It appears as if Nick Denton wasn’t able to sell his celebrity gossip (aren’t they all?) blog Defamer. Instead, it is now becoming a part of Gawker.com – the entertainment column according to PaidContent. Said business site is quoting a blog post written by Denton which unfortunately is no longer available, it just redirects to the not so updated nickdenton.org blog – it’s back up! Assuming PaidContent got it right, Denton said “the brand was worth more to us — as a section of the Gawker site”.

Free translation: The bids we got were too low, and we can use the 900,000 monthlies to strengthen our key brand.

The defamer.com site will show all Defamer posts from Gawker, but the team is leaving to do something else, yet to be announced.

You might remember Valleywag making a similar transition late last year.

Valleywag Bites the Dust, Gawker Scoops It Up

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In his ever present search for more money through slashing, Nick Denton of Gawker Media obviously concluded that the 1 million pageviews monthly on tech gossip rag Valleywag just won’t do. It has to go, and will do so at the end of the month according to Owen Thomas. Valleywag got to stick around two and a half years, but will live on as a part of Gawker Media flagship site Gawker, to which Thomas invites us for more snarky tech gossip.

I’m sure we’ll all be there.

Do read the VentureBeat piece on this, full of internal linking and gossipy stuff.