In this digital era, many entrepreneurs – especially bloggers who are expanding their horizons – may be tempted to only focus on online marketing. Internet-based marketing strategies are great and largely effective. However, online and offline marketing are complementary and can really boost your sales if integrated. In fact, as much as digital marketing is great, face to face human contact is special. Consumers really appreciate brands that can cut through the noise of the internet and reach them on a personal level. [Read more…]
So you’ve applied the best practices on how to make a sale of your products and services through your blog. You’ve streamlined your sales funnel to provide customers with an easy and painless shopping experience, promoted your site using social media and a bit of link building, and crafted a strong content strategy allowing you to promote your business by publishing the different content types (posts, images, videos, etc.) on your blog.
The question you’re asking yourself right now is: how can I boost my sales even further?
While the practices above should drive lots of lead and prospects – if not actual customers – to your site, these tactics only cover the ground of online marketing. You also need to cover the ground left for offline marketing to achieve even greater sales!
Offline marketing is normally viewed as expensive since it is associated with TV ads, radio adverts, and other traditional marketing campaigns. However, you don’t have to spend thousands of dollars if you know how to effectively reach out to your target market.
Below are some ideas on the different offline marketing tactics that you can implement along with your things you’re doing with your blog. [Read more…]
Editor’s note: Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
“Online marketing will wipe out traditional marketing.”
“Digital is the future of marketing.”
“Offline marketing is for dead brands.”
These are common doomsday predictions about offline or traditional marketing that have been parleyed around endlessly in the last decade. The trouble is, these ‘predictions’ do not explain the fact that brands still spent only about 21% of their marketing budgets in 2013 on digital marketing. 2014 is expected to see that number going up to 24.6%. [Read more…]