Nike is one of the biggest and most successful companies in the world. It is considered a trailblazer in many aspects of business and people look up to Nike as a company that is at the forefront of innovation.
Nike is one of the companies that have fully embraced the power of social media as a way of enhancing its business and its relationship with its stakeholders. Nike knows that social media is an effective bridge that helps strengthen its relationship with consumers and it has developed an effective social media strategy that other companies are also emulating.
So what makes Nike’s social media strategy so effective? [Read more…]