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5 Copyright Facts Every Blogger Should Know

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Copyright SymbolWhen it comes to blogging and the law, there is one area of the law that you pretty much can not avoid: Copyright.

Though you can avoid libel by never talking about anyone else, the same goes for privacy, and you can largely avoid trademark by being careful with your domain and not creating a business, it is impossible to blog and avoid copyright.

The reason is simple, every time you hit “Safe Draft” in WordPress, post a comment on another blog or take a photo for your site, you’ve created a copyrighted work and with that comes a set of rights and responsibilities you need to be aware of.

However, the issue of copyright is far too broad and far too complex to cover in any kind of depth in one column. So, in order to help bloggers who might not understand the law get some basic information, here are five copyright facts that you need to be aware of, all of which we will likely go into in future columns.

Bear in mind that these facts are based on U.S. law and, in some cases, may vary in your country. You can also read more about these facts, and other basic copyright information, on the U.S. Copyright Office website. [Read more…]

Copyright, Jurisdiction and You

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In copyright law, the big news is always made by cases such as the Jammie Thomas verdict, the Tenenbaum trial or even The Pirate Bay trial in Sweden. As importance as these cases are, their legal applicability to the average person is dubious, especially since the RIAA has stopped suing file sharers.

For the cases that could have a direct impact on your life, you often have to dig deeper. This is true for the case of Brayton Purcell LLP v. Recordon & Recordon, a seemingly dull case about two law firms in a dispute over content posted on their respective Web sites.

However a recent decision by the 9th Circuit Court of Appeals in the case, if upheld by other circuits or the Supreme Court, could have a drastic impact on the way copyright issues are litigated in the United States.

How big is the difference? The dissenting judge on the panel said the following, “Under the majority’s opinion, every website operator faces the potential that he will be hailed into far-away courts based upon allegations of intellectual property infringement, if he happens to know where the alleged owner of the property rights resides.”

In short, if you are accused of copyright infringement, it is no longer safe to assume that you would be sued in your own district, but rather that you could be forced to litigate in the plaintiff’s court, enduring the extra costs and expense that comes with it. [Read more…]

What Gets Copied: A 3-Week Study

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Three weeks ago I signed up my blog for a beta service by Tynt called Tracer in an attempt to both test the service and get a better understanding of how people are using my content.

The service works by having users embed a line of JavaScript code into their site and it tracks when users select or copies text and images from the site itself. Tracer also adds an attribution line to every copy that includes a special link Tracer can track, thus letting you know when people visit your site from copied text.

The information provided by Tracer is only aggregate in nature, there is no information about what an individual user did with your content, and Tracer does nothing to prevent copying, thus it is not a DRM solution. All Tracer does is analyze how users interact with your content and which pages are the most “active”.

To do that, Tracer follows four metrics: page views, selections (meaning when someone selects objects), copies (actually copying the work) and generated traffic (clicks on links generated by Tracer).

After over three weeks of running the service, I’ve gotten some pretty good data on my site and the results more than surprised me. Here is what I learned. [Read more…]

This is the Year of Original Content

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This blog has no brain - use your own - caution signI’m working on my annual Things I Want Gone from the Web article and I’ve personally designated this “The Year of Original Content.” We’re done playing around with feed scraping and autoblogging.

The blog echo chamber effect of someone blockquoting and linking the same content as a recommendation, echoing through the web without original content, is a beginner’s mistake. Don’t do it. Always add your original voice and content to your recommendations, telling your readers why it is important to leave this blog and go to another, then come back for more.

Google took action to penalize duplicate content within a site and between sites, and added bonus points for original and unique, appropriate and relevant keywords around links, especially link lists, rewarding original content providers with nicer PageRank scores. Similar actions are being taken by other major search engines, directories, and legitimate content aggregators.

As a serious blogger, you’ve learned the lesson and stay focused on creating original content. You link to other people’s content appropriately, taking care to protect their copyrights and not confuse your reader’s, putting other people’s content in blockquotes with clearly indicated links and credits.

For scammers, scrapers, and plagiarists, other people’s content has turned into a major money-maker as they use other people’s content for financial gain and misdirection. [Read more…]

The Advantage of FairShare

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Back in November, Attributor released a study that many Webmasters and content providers intrigued. According the report, for many Websites, most of the viewings of their content do not happen on their page or their RSS feed, but on other sites.

Earlier this month, the same company announced the public beta of its new product, FairShare, a free service designed to help help bloggers track their’s content’s usage, check for license compliance and understand who is using their works and how.

Though the service has some limitations, it can be a valuable tool for bloggers to get a glimpse at how their content is used on the Web and where some of their untracked readers may be hiding. [Read more…]