The times are changing and so are the blog networks, something that appeared to be a solid business model a couple of years back, but now deemed a rough one if you want to succeed. One company above others are being mentioned whenever blog networks are branded as a failed idea, and that’s b5media. Not because they have failed or anything, but rather because they have all these blogs, and no real focus.

Well, that’s about to change, and starting today at that.

The first big change is Splendicity, something of a portal page for the beauty and style channel at b5media. It’s not a new site, but with the redesign, b5media not only aims to bring something new to the table, they’re also reshaping the logistics of their blog network.

Or, to put it frankly, they have taken their 32 blog strong beauty and style channel, and converted them all to one big site: the new Splendicity.

32 blogs, becomes 1 site. That brings a lot of questions, doesn’t it? [Read more…]