The Labour Party may lead the way when it comes to British political parties using Twitter and other online tools, but a new audit by Yomego suggests that Prime Minister Gordon Brown’s social media reputation is flagging.

Using various natural language technology algorithms, a social media reputation score is created by measuring not only how much a particular person is mentioned, but also how positive or negative that coverage is.

The PM scored just 42.59 out of 100, putting his ‘sentiment’ score even behind that of British National Party leader Nick Griffin. [Read more…]