A conversation has popped up time and time again in the blogosphere, especially among the ‘problogging’ community. What is more important, blogging for money or blogging for profile? I’ll leave the answer to that question for other discussions hosted other places and instead talk specifically about blogger profile. What is the value in profile? How is porfile built? Why would someone choose profile over money, if forced to choose.
I am the kind of blogger who blogs for profile. This generally means that money follows, but those who blog for dollars usually are seen to be dedicated to a single site that they build up into a very lucrative business by itself. This also isolates blog network types that make their money on the backs of others who write as part of the network.
As someone who blogs for profile, the philosophy usually follows that by writing in many different locations, many eyes will see my writing and name recognition will follow. As we know from many different walks of life, name recognition is often key to unlocking other areas of business and life. Benefits come to those who have name recognition.