Building relationships is a huge part of business especially when it comes to the marketing sector. A great relationship with a publisher or writer can be profitable for both sides. Influencer marketing is no different as a great relationship with an influencer can lead to both sides making quite a bit of money. Building this relationship will take time like any other relationship but there are some things to think about that can help this process progress. Those who do not have good relationships with the influencers they work with can end up wasting a lot of money. The following are some ways that you can build relationships with your influencers. [Read more…]
Hiring Bloggers: Know Your Performance Numbers
While attending the How to Hire a Professional Blogger For Your Business session at Blog World Expo, it was very interesting to learn that you have to know your performance numbers and how they work in order to really understand what it takes to make money as a hired blogger.
As part of this series on what you need to know about hiring a professional blogger and being hired, let’s look at what the pros had to say about performance numbers and metrics and what you need to know before you go pro.
Gregory Go of About.com Guide to Online Business made it clear to the crowded room about how the numbers drive payment and drives success when it comes to paying a blogger. “If you are looking to make money blogging for a company or blog network, you have to understand the metrics.”
Gregory listed three key web analytics that should be used to set a price for paying a blogger.
- Consistency – Word Count Metric: Number of posts per week or month published with a minimum word count per post.
- Internal Metrics: Numbers based upon direct interaction and actions such as comment count, feed or newsletter subscribers, and direct sales generated.
- External Metrics: Performance compared to the general Internet/blogosphere metrics. This includes page view counts and referrer or inbound links.
While few pay solely based upon one of these three metrics, most blogs and blog networks compensate bloggers based upon a combination of these numbers. [Read more…]
Are Blog Comments a Source of Referral Traffic?
Here’s a question. If blog comments are mini-resumes, which comments are bringing the most traffic to your blog?
When you leave a comment on a blog, there are three things at work.
- Your desire to participate in the blog conversation and topic.
- Your desire to increase your link credits through blog comments.
- Your desire to encourage traffic from your comment to your blog.
A lot of pro bloggers cover the first two, but I want to explore the last one. If you really want to drive traffic to your blog through comments on other blogs, is it working for you?
Have you been paying attention to your blog referrals and incoming traffic to see where your traffic is coming from in relationship to your blog comments? It’s a very good question because we blog and comment on the premise that blog interaction helps drive traffic.
[Read more…]
