The internet is the home for billions of voices. Users take to Facebook, Twitter, Pinterest and various other social networks, forums and websites to share their experiences with friends and strangers.
Among those billions of voices are a handful of internet evangelists who seem to understand how to deliver web based messages better than their peers and followers.
The team at MBA In Marketing has examined those voices and the communities they support.
The study found that 54% of consumers are more likely to buy a product from a community with a smaller user size while 31% of online purchases are influenced by blogs.
But who is influencing those buyers? In many cases it is the brands themselves, but other times it is people like internet evangelists Robert Scoble, Chris Brogan and Seth Godin. Those users understand the web, they grew up in tech and they have been consistent and unrelenting voices in their fields. [Read more…]