How much does it really cost to run a blog? At first glance, it seems like a project with no overhead—there are a plethora of free website builders and personal blogging platforms you could utilize. And yet any professional blogger (or entrepreneur in general) will tell you it’s unrealistic to expect success without making some kind of initial investment.
Running a blog is an investment of both time and money. It’s not all that different from starting a business, and requires much of the same kinds of expenditures. Let’s look at the three most important blog-related expenses and discuss how to get the most bang for your buck. [Read more…]