The microblogging service Plurk is living a quiet life in the shadow of the all-powerful Twitter. That doesn’t mean that it isn’t being developed, in fact, Amir Salihefendic just announced the addition of realtime search to Plurk. Yes, Twitter has already got that, but Plurk takes it one step further by indexing every plurk ever sent (50 million or so), as opposed to Twitter’s past 2 months. Nice.
Established media players want greater differentiation in Google search results
Media companies with vast budgets who produce “professional content” should get some preferential treatment from Google, according to a weekend report in Advertising Age.
I’ve avoided using sensationalist headlines because I think there’s value in looking at the underlying principles here.
It would be very easy for me, as a blogger, to have a knee-jerk reaction against those calling for Google to favour certain brands, particularly as one content executive described bloggers as “parasites off the true produces of content”. [Read more…]
Google Threatened by Twitter?
There’s some buzz on how Google might feel threatened by Twitter, because of the microblogging service’s search functionality. John Battelle makes the argument, putting Twitter in the same sentence as YouTube and points out that the latter has more search queries than Yahoo.
What’s the most important and quickly growing form of search on the web today? Real time, conversational search. And who’s the YouTube of real time search? Yep. Twitter. It’s an asset Google cannot afford to not own, and also, one they most likely do not have the ability (or brand permission) to build on their own. (Remember, Google tried to build its own YouTube – Google Video – and it failed to get traction. A service like Twitter is community driven, and Google has never been really great at that part of the media business).
True. However, I’m wondering how well the reasoning fares here. Google did buy Jaiku, just to let it go after doing more or less nothing to it, other than crippling the development and effectually destroying the, in some ways superior, service’s chances to compete with Twitter. So why didn’t they give Jaiku a serious shot then? [Read more…]
Using Google Tools to Rank Your Blog in Search Engines
It took a while but eventually all my SEO friends came around to the idea of blogging. Some might have resisted but nobody can deny that a blog can be a useful tool in your search marketing arsenal. Sometimes surprisingly so. How can bloggers capitalize on this unexpected benefit? [Read more…]
Lijit Launches Its Ad Network
Lijit has launched its ad network, which CEO Todd Vernon talked about in an interview previously. He outlines the beta in a blog post:
In this release, publishers will be able to opt-in to the search-based ad network and begin receiving a share of the revenue for ad units displayed in your search results. As a thank you for your patience while we’ve been developing and testing these features, your account will be pre-loaded with a credit for estimated revenues based on your search history during this period (a minimum of $5).
We’re not done yet! In the near future those publishers who have opted in to Lijit’s Ad Network will be able to sell their search based ads directly to advertisers with whom they may already have relationships, targeting just their own publication and making even more money for themselves. This is going to be big!
Maybe this is what’s needed to get more websites and blogs (in particular) to switch their standard search box to a Lijit powered one?
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