Digital searching will drive holiday shopping this year, judging by the National Retail Federation’s latest Holiday Consumer Spending Survey. Consumers plan to do 46 percent of their shopping online, an increase from 44 percent last year, and 21.4 percent of those purchases will be made from a smartphone. Some of the hottest gift items include Star Wars remote-controlled Millennium Falcon Quads, Oster Flip Belgian Waffle Makers, Google’s Nest Cam, the nabi Jr. learning tablet and the Garmin Forerunner 220 smartwatch, according to retailer reports compiled by Flipboard.
What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies. [Read more…]