Drive Traffic to Your Blog With Seasonal Keyword Research

by

Digital searching will drive holiday shopping this year, judging by the National Retail Federation’s latest Holiday Consumer Spending Survey. Consumers plan to do 46 percent of their shopping online, an increase from 44 percent last year, and 21.4 percent of those purchases will be made from a smartphone. Some of the hottest gift items include Star Wars remote-controlled Millennium Falcon Quads, Oster Flip Belgian Waffle Makers, Google’s Nest Cam, the nabi Jr. learning tablet and the Garmin Forerunner 220 smartwatch, according to retailer reports compiled by Flipboard.

What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies. [Read more…]

How to Write Seasonal Posts to Stand Out

by

Editor’s note: This post was written by Haley Osborne, a freelance writer, blogger and contributing author at Essay Tigers. As a writing expert, she provides tips on content creation, business and academic writing. You can follow her on Facebook or Twitter.

Spring has come and it brought new holiday season starting from milder holidays like International Women’s day and proceeding to the great Easter hype. It is important for bloggers to get their content strategy ready as holiday season means it gets harder to compete for traffic and public attention.

Plenty of sites offer holiday related topics, latest trends and lists with DIY ideas. You can easily succumb to mass instinct and get lost in the piles of similar pre-holiday articles. And it is exactly what you want to avoid. Here are several ideas for you to write best holiday content and keep your blog afloat.

[Read more…]

Call It Quits for Summer?

by

Posting to your blog regularly is an oft-dispensed tidbit of advice. However, as the weather turns warmer with the approach of summer, I’m wondering if it has to be that way. Leading me to the following question…

What are your thoughts on seasonal blogging?

I understand that in the end, it will come down to your blog’s niche and where you draw the majority of your traffic from. And maybe I’m just looking for an excuse to slack off and get a tan. But I know from experience that my numbers will dip during the lazy months of summer. Similarly, the way I know my traffic drops off considerably on Fridays.

Let’s use a boxing analogy. Should bloggers continually throw punches, hoping to impress the judges, even when not landing? Or, does it make more sense to put together combinations when it counts.

As difficult as it will be, I plan to continue to throw daily posts against the wall to see what sticks. Perhaps you’ll advise otherwise. I sure hope you do!