Let’s start with this: inviting experts to create articles that you’ll post on your business blog is a smart idea. After all, your goal is to provide your customer community with topical, relevant, and original content, and this certainly fits in this strategy. Well, sometimes.
That’s because if you take a quick tour of the business blogosphere, you’ll quickly discover that all is not right in the state of guest blogging. In fact, for every article that informs and impresses, there are a handful (or make that two handfuls) that, frankly, fail to deliver. What’s going on? [Read more…]