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Start Your CRO Journey With These 5 Stratagems

October 22, 2018 by Blog Herald

The concept of Conversion Rate Optimization, or CRO, is fundamental for anyone looking to run a business online. Until your website has a significant amount of direct traffic, you’ll likely have to rely on external advertising networks to drive visitor numbers. [Read more…]

Filed Under: Keyword Research, Make Money Blogging Tagged With: analytics, CRO, Social Media Ads

How Social Media Paid Ads Can Boost Blog Post Promotion

September 18, 2017 by Christopher Jan Benitez

Social Media Paid Ads

Some bloggers seem to avoid expenses and rely on organic traffic for their blogs. Yes, it’s achievable. You can even promote content for free yourself if you have the time and patience for it.

But it’ll probably take you months or even years to finally see the best results you’re aiming for. Even though you follow the best practices and techniques for your blog, there are other options you can take.

Social media paid ads is one of them. Facebook being the most popular, Twitter, Instagram, and Pinterest are among the channels you can use to create advertisements. In this post, you’ll understand more about them and how you can use them to create more awareness and reach more people within your targeted audience which will ultimately bring you, followers.

[Read more…]

Filed Under: Blog Tips Tagged With: ads, blog promotion, paid ads, Social Media Ads

Facebook Ad Engagement Falls 8% While Ad Prices Increase

April 16, 2012 by James Johnson

Facebook Ads

Facebook AdsFacebook ad engagement in the United States hasn’t been kind to advertisers falling by 8% in the final quarter of 2011 and Q1 2012. While engagement has taken a steep decline Facebook has begun to charge 41% more money for ads worldwide.

Part of the ad drain comes from Facebook’s saturation of ad spots, going from four to seven ads on many pages, a consideration that often leads to lower click-rates as site users have more ad choices to choose from.

Facebook has been able to increase ad prices dramatically while stuffing pages because demand is still outweighing supply. Fro example last year Facebook last year displayed 372 billion ad impressions in almost 200 countries.

Advertising for Facebook however goes beyond simple click-through driven ads, the site needs to prove that it can drive traffic to major sites and Facebook increased its click-through rates for news sites by 196% thanks in large part to the company’s social readers which allows company’s such as Yahoo, The Washington Post and others to display recently read stories on users Facebook walls.  [Read more…]

Filed Under: News Tagged With: Ad Engagement, Facebook, Facebook Ads, Social Media Ads

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