Editor’s note: This post was written by Isabel Williams, who works at http://www.bizdb.co.uk/. With a background in new business technologies, Isabel is a passionate blogger and experienced educator who writes and lectures about leveraging the potential of the World Wide Web for business development.

Social media is constantly changing and every time we measure consumer behaviors, we come up with new interesting statistics that broaden our knowledge about how users interact with companies. The nature of this interaction also changes, but fortunately we’ve got a whole wealth of tools at our disposal to track and measure all kinds of activity on social media, helping marketers to set up new strategies that foster the brand-consumer relationship. Here are 10 interesting facts about social media you probably weren’t aware of – number 7 might completely change the way you reach out to brand customers. [Read more…]