Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.
[Read more…]Let me guess: You are swamped with things to do, aren’t you?
As a blogger, not only would you have to create content for your website regularly (which would often take hours), but you’d also need to find clients, keep track of industry trends, polish your writing skills, and so much more. (That is, if you want to sustain yourself as a full-time blogger.)
With all the things on your plate, you’ll barely have enough time to market your website. [Read more…]
In the world of digital marketing, the debate about whether organic or paid is best rages on. And for good reason, because whether you’re talking about PPC, organic search or paid advertising, they all have benefits to consider.
Much the same can be said in the world of social media marketing. In fact, research shows that 86 percent of marketers now combine paid and organic social media tactics to achieve their goals. But, if resources are tight, the choice between paid and organic social media marketing can be a difficult one to make, although the simple fact that you’re considering both shows you’re on the right track.
In this article, we’re going to frame the argument for both an organic and paid-for social media marketing strategy, giving you the benefits of each to help you make the right decision for you and your business. [Read more…]
With over 500 million monthly active users, bloggers and marketers continue to increase their adoption of Instagram in their promotion strategies.
According to statistics, about 48.5% of businesses use Instagram for marketing, and this number is expected to increase to 70.7% by the year 2017. Moreover, 75% of users interact with brands and visit their websites – making Instagram one of the best social media vehicles for increasing blog traffic. [Read more…]
Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.
These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.
That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place. [Read more…]
Social media has been one of the most powerful lead generation channels for online businesses and blogs. It establishes a two-way communication and maximises engagement with a highly targeted audience; you get to hear their valuable feedback and you get to promote your content. [Read more…]
In 2012, LinkedIn launched Influencers, a publishing platform for users to share their knowledge about their field of expertise. It paved way for people like Richard Branson, Arianna Huffington, and Guy Kawasaki, among countless others, to build a readership from this social networking site through the content they create.
Originally, aside from people established in their respective industries, Influencers handpicked other regular users to publish content and build their personal branding through this platform. While it is no longer accepting applications to their Influencers , however, LinkedIn has allowed all members the opportunity to write long-form posts.
While it doesn’t bear the same weight as Influencers, you as a blogger can still find use to the LinkedIn long-form posts feature, especially if you have a blog. Below are ways on how you can do it.
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
The typical social media team operates in the middle of a continual, churning chaos of users, suppliers, competitors, agencies and what not. With change being the only constant in such an environment, the only way your social media marketing has any hope of surviving is by being agile and adaptive.
Here I refer to agility not just in terms of speed and nimbleness, it also stands in for the ‘agile philosophy’ that is a fundamental principle of Marketing 2.0. How much does being agile really count from a social media perspective? Let’s find out. [Read more…]
As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.
Image courtesy of Giuseppe Costantino. Used in conjunction with Creative Commons Attribution 4.0 License.
As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.
How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. [Read more…]
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. [Read more…]
