Content is becoming increasingly relevant and influential for modern businesses. Content marketing, as a central strategy relevant to marketing efforts like branding, SEO, PR, and social media marketing, is an inexpensive, long-term way to increase your brand’s visibility and reputation. [Read more…]
The Art and Science of Storytelling on the Web
Editor’s note: This post was written by James E. Hein, a web developer with 10 years of experience. He has immense interest and knowledge in the technology area. He is also working as a strategist in projects related to business and technology. You can follow him on Twitter.
Storytelling is one of the oldest (and most effective) forms of communication. Since the advent of language after signs, storytelling became a part of cultural rituals all around the world. In the olden days, every village and town had its own storytellers who used to entertain the locals with their stories every evening. All they needed to conjure up a story was an idea, a gossip, or a stimulus of any kind, and their imaginations did the rest. The art of storytelling has evolved through the ages, but the basics remain the same. Even today, gossips and rumors lead to the publication of featured lifestyle magazines.
All they needed to conjure up a story was an idea, a gossip, or a stimulus of any kind, and their imaginations did the rest. The art of storytelling has evolved through the ages, but the basics remain the same. Even today, gossips and rumors lead to the publication of featured lifestyle magazines. [Read more…]
Help Blog Readers Keep Up With You
I’m a fan of Groklaw, but like any long-running soap opera, I tune out for weeks – okay, months – at a time and then check back in. I love the copyright news and litigation insider bits, but sometimes, unlike an ongoing soap opera, I don’t know what is being talked about. I can’t catch up.
Lately, there have been a lot of coverage dealing with SCO, IBM, and Novell. Two of the three I know, but the fourth I don’t recognize. Even if I knew all three of the acronyms, I don’t know enough of the story to follow the current blog posts.
In the legal world of who did what to whom and why, I’m trying to catch up. Why?
That’s what I keep asking myself.
A blog is a chronological vehicle of expression as well as communication. The most recent post may be the latest in a long back story that can go back for days, weeks, months, even years. However, I just landed here. I need to get caught up fast!
Which begs the question:
Is it my responsibility, as the reader, to keep up with the story, or should the blogger play a role in helping bring me up to speed? [Read more…]
Personal Blogs Preserve and Shake Our World
Talking, talking. Spinning a web of words, pale walls of dreams, between myself and all I see.
John Gardner, Grendel
We spend a lot of time on the Blog Herald talking about the steps you need to take to convert your blog into a business and run it as one. Rarely do we pay attention to the personal blogger, the ones inspired to share their day-to-day adventures and thoughts with the world. Personal bloggers are important, very important, and they often get little respect.
Blogging started from online journals, diaries with stories from our life shared with others. They evolved to include comments, conversations with others about shared life experiences and memories, learning as we go along our shared paths.
With the push towards turning blogs into businesses, is there still room for the personal blogger, the diary blogger, the journaling writer? The blogger who doesn’t want to make money but wants to tell their story?
I think there is and I hope there will always be.
[Read more…]
