It appears as if Nick Denton wasn’t able to sell his celebrity gossip (aren’t they all?) blog Defamer. Instead, it is now becoming a part of Gawker.com – the entertainment column according to PaidContent. Said business site is quoting a blog post written by Denton which unfortunately is no longer available, it just redirects to the not so updated nickdenton.org blog – it’s back up! Assuming PaidContent got it right, Denton said “the brand was worth more to us — as a section of the Gawker site”.

Free translation: The bids we got were too low, and we can use the 900,000 monthlies to strengthen our key brand.

The defamer.com site will show all Defamer posts from Gawker, but the team is leaving to do something else, yet to be announced.

You might remember Valleywag making a similar transition late last year.