“The UK advertising industry sucks £18bn ($29bn) annually from firms to make ads that are increasingly being ignored and deliver no value.”
That’s according to Tim Hunt, MD of UK-based marketing company Flexile.
At a time when companies need to save money, Hunt reckons that they should dump TV, magazine and junk mail advertising and instead embrace the Internet “where buyers now flock to find products and services”.
He has harsh words for ad agencies, claiming that they perpetuate the myth that the Internet is an immature environment. [Read more…]