Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.
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Over the last eight months video views on popular video streaming website YouTube have jumped 25% to 4 billion online videos each day.
Video views continue to increase particularly in the smartphone and Smart TV market where users are able to download YouTube videos faster and with better display quality.
YouTube has also revealed that uploads to the service have greatly increased from 48 hours each minute in May to 60 hours each minute at the current time.
While YouTube users are watching more videos through the service YouTube users only spend 15 minutes each day watching videos on the site while American TV watchers consume four to five hours watching TV every day on average. It’s that low level of engagement that has led investors to question YouTube’s earnings capabilities. [Read more…]
