Two-thirds of moms use five or more forms of technology every day to stay in touch with their families, consume and compose content, and manage their lives.
That’s according to recent research from BSM Media, published in “Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology”.
The report predicts that video blogs (vlogs), podcasts, social networking and microblogging will increase in popularity over the coming year. [Read more…]
Lately, video and podcasting blogs are making a huge inroad in popularity. A common question I’m asked at workshops and speaker gigs is how long a podcast or blog video should be.
I thought I knew the answer: thirty minutes. That is what works for me. An hour long program means that I typically have to pay attention to it in two sections since I rarely have that much free time in one chunk. But that’s not the answer I got from those I talked to.
Most people have told me that they enjoy 45 to 60 minute shows on their favorite blogs with multimedia. They listen to them while driving, running, jogging, exercising, and working, and a few even while relaxing instead of spending time with television.
But what about you? How long is long enough for you for a podcast or blog video? Are you willing to listen to a podcast longer than watch a video? Or the reverse?
If you are a podcaster or video blogger, have you found some trends in time lengths that work best for you and your blog?
