I see videos. Videos everywhere. And you probably see them, too.
Wherever you look – Facebook, blogs, and even Instagram – videos are all the rage. Whether they are short clips less than a minute long or longer TVC-like videos, these materials catch people’s attention when properly created. [Read more…]
These days, there are tons of blogs for almost any topic you can think of. What sets one blog apart from another is how connects with the intended audience.
Did you know that adding video to your blog can make that connection much more effective?
Consider the fact that in a recent report put out by Video Statistics: The Marketer’s Summary 2014, 93% of marketers use video for online marketing, sales, or communication. They also report that in December 2013, Americans watched 52.4 billion online videos. People are drawn to video, and when done right, video can set your blog apart, increase traffic, boost SEO and create loyal viewers. [Read more…]
Creating great videos may not be easy, but Amy Schmittauer makes it look easy. President of Vlog Boss Studios, an agency specializing in video content marketing, Amy has also created a following on YouTube where she talks about social media, marketing and more.
What advice would you to give to someone starting video, and getting over the fear of being on camera?
It’s so much easier to talk to people directly right? Stop thinking about the lens, and start thinking about your audience. Picture one person that you would be sharing this information with, and speak to them. It’s a completely different feeling when you have the mindset that you’re helping someone with your content versus just being another recording on the Internet.
Your videos on Savvy Sexy Social are very entertaining. How do you keep people’s attention in an age when attention spans are spread so thin?
I inject a lot of personality in my videos. That’s the best way to start. If you think you can grow in this medium by being just another talking head, you have another thing coming. So people know exactly what I’m like in the real world because I’m not putting up a rouse for my videos. I also pay a lot of attention to my analytics, and my audience retention. Anything I can do to keep my video flowing quickly with non-stop information, and entertainment so they are only watching as long as they need to, increases my ability to build a relationship with them. You’ll rarely hear a pause or an “umm” because I do a lot of cutting, so we’re constantly going from point to point. There is no downtime in my videos. [Read more…]
