While I don’t disagree with some of his opening words, I do take issue with his black-and-white stance: that blogging is dead and microblogging (or whatever Boutin might call it, given that “blogging” itself is now a dirty word) is the way forward — linked in to social networks like Facebook.
“Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.
Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.”
Clearly this is only one opinion of many, but because Boutin has been granted a very public soapbox at WIRED, he’s making the most of it. Others believe that blogging is a vital part of corporate branding, while Six Apart’s leader reckons blogging will ride the economic downturn. [Read more…]