It may sound strange, but writing is only one aspect to maintaining a successful blog –– a big aspect –– no doubt, but in truth only one of many. Indeed, there’s much more to creating an engaging blog than simply blurting out 500 words at a time. So today, let’s take a look at five ways you can improve your blog, that don’t have a thing to do with actually writing it:
Get Someone Else to Write it
No, don’t enlist some stranger to write for your professional blog. Instead, seek out an expert in your field and ask them to contribute a guest post for your blog. A valued opinion scribing for your blog is a tremendous way to build trust between you and your target audience. [Read more…]
Video blogging is never going to make it big for me, and neither are podcasts. Text content is king.
Now, why would I say that? Really, what’s wrong with heralding the video blog as blog 2.0 (or whatever version we’re at), and push the podcast as the 1.5 or something. I can give you 3 reasons why video won’t beat text, why the spoken word online can’t do a real battle with the written word. [Read more…]