It’s not hard to build a blog, but it is hard to improve a blog and refine it enough to cultivate an audience and make money. You may be able to put together a basic website in a matter of minutes, but you could spend years writing new articles and never see a single blip of increased traffic.

This isn’t a reflection of your personal ability or your potential; you may be a talented writer and an insightful web designer, but if you don’t know how to target an audience, how to build reader loyalty, and how to consistently offer better content over time, you won’t be able to succeed. [Read more…]