It’s never been more difficult to get and hold the attention of consumers online. After all, individuals can choose to engage with thousands of different websites, applications, games, and/or social media platforms at a given moment. As such, marketers need to understand that the titles for their blog posts are the most important part of their content strategy. Crafting the right blog titles can boost readership, improve SEO performance, and, ultimately, generate more leads. To that end, here are four tips for forming more compelling blog titles today: [Read more…]
Have you ever asked yourself if your content sparks interest?
Your copywriting technique is key to keeping your blog engaging to your readers.
Having an audience that is interested and satisfied introduces your blog to a broader audience.
Copywriting is a lot more than using words and having a lot of them.
When it comes to sitting down and writing, how long on average does it take for you to write a blog post?
Does it you take hours of gruelling research, then you find yourself stressing over the sentence structure and tone? Or are you spending too much time stressing over the minute details and finding that you end up with a blog that doesn’t quite sound and flow correctly?[Read more…]
For decades, marketers and advertisers have realized the value of humor in branded content. Indeed, one needs only to consider the vast array of funny commercials down the years to understand that humor can be a powerful advertising tool.
However, there’s a big difference between a 30-second commercial and a full-length blog post. What’s more, consumers have different expectations regarding blogs than they do other forms of marketing and advertising.
Given all that, today we’ll tackle the question: should professional blogs be funny?[Read more…]
Blogging can propel you closer to your goals if done right. It establishes authority and leads potential clients to your website. It should come as no surprise that 53% of marketers consider it their top marketing priority according to Hubspot.
But blogging is more competitive than ever. Over 80 million blog posts are published every month according to data from WordPress. This number is only expected to grow higher as more people get Internet access.