Contrary to what might appear to be the case, much of the content you read on the Internet isn’t written by experts. Some of it is, certainly, but the majority of content is written by a freelance writer in her pajamas.
This doesn’t mean freelance writers are experts on every subject (or always compose in their jammies). On the contrary, the odds are they know very little about whatever the topic is, but they know how to pull it off, which usually works just as well. [Read more…]