Making sense of Google “Florida” changes

Although mainly affecting non-blogs more than blogs, the recent major changes to the way Google does search, dubbed “Florida” is causing a large stir. Search giant Google servers over 60% of all searches on the net every day, and has been favourable to blogs in the past, providing traffic to many in the blogosphere including The Blog Herald, with over 2000 visits per month. Any changes to Google do affect us all, and are worthy of observing. If Florida has affected any readers please comment here and let us know so we can make more sense of any effect the changes will make to the positioning of Blogs on Google. Barry Lloyd of Search Engine Guide has tried to make sense of the changes, a worthy read if you are interested in visitors and where they come from an all-internet perspective.

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  1. says

    From what I can see, you’re correct about the minor effect that this has had on blogs.

    Commercial sites have been hit hard by this change. While Google may be on track by trying to weed out people who are ‘gaming’ the results, they should remember that the reason Google became popular is because it delivered relevent, accurate results. This is no longer always the case.

    I handle SEO for several real estate websites. These were previously getting high ranking when someone searched for “real estate” preceded by a particular region, city or town. Some of these sites have fallen off the map. Google users are not getting the info they asked for.

    Who loses? Everyone.