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    4 Overlooked Expenses That Can Blow Your Startup Budget

    Watch out for these commonly overlooked expenses! As a first-time entrepreneur, you'll want to remain in control when it comes to budgeting.
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5 Ways a Blog Can Grow Your Business

April 29, 2022 by Blog Herald Leave a Comment

blog can grow your business

Growing your business through a blog is a great way to increase revenue. When you do, you’re benefiting not only yourself but everyone else involved.

It’s a wonderful thing to increase revenue. Growing your business is a great way to do that. When you increase your revenue in almost any firm, you’re benefiting not only yourself but everyone else involved. You are helping many clients by supplying them with something they desire. In addition, you’re helping vendors, employees,  and others.

As a result, business owners are almost always considering ways to improve revenue. They look for improvement by way of sales or marketing. They look for ways of enhancing the product and a lot of other things. However, blogging is one action that might help the most in growing your business.

Here are a few examples of how this can happen:

1. Growing Your Business Through Individual Post SEO

The search engine ranking of any individual post receives a lot of attention in the blogging industry. That is, without a doubt, a goal. Most of the time, you want your content to rank highly for a specific term or set of terms. And when that happens, the traffic may be fantastic.

It’s a little bit like a radio hit tune. You need to perform some study and see what people want from time to time. Then you generate content that satisfies that desire. Occasionally it works. People like it, and then they consume it in greater numbers.

It’s possible that you won’t do the initial research. Perhaps you’ve been working in the industry for a long time. Therefore, you have a good sense of what works. However, maybe you still can’t decide so you create and distribute on a regular basis. Every now and then you have a hit.

Of course, the more hits you have, the better.

The more traffic a single post generates, the more eyes are drawn to you and your company. This frequently leads to more business in a variety of ways. Someone may visit your homepage and go through your sales process. In addition, they might sign up for your email list after downloading a lead generation item in the post. Furthermore, they might go straight to the service or product you’re promoting.

2. Growing Your Business with Brand SEO

Regular blogging has the additional benefit of improving your brand’s SEO ranking.

Assume you work as a plumber in your city. You start a blog. This is one way for Google and other search engines to learn more about you. One indicator they appear to be looking for is website traffic. This includes how often people visit your site and what they do there. In addition, they check on how they appear to like your brand.

A blog can help you in persuading Google that your brand is deserving of higher search engine ranks for sales queries. Therefore, if some one searches for a plumber in your city, your blog can help you come up first or at least extremely high in the rankings.

Furthermore, the more people who read your blog, the more people will be aware of you and your company. Additionally, they may not be in the market to buy when they read a specific message. However, weeks or months later they may be. After that, if they go to Google again and type in your brand name to find your website

3. Traffic from Referrals

Blogging is an excellent technique to increase the number of links to your website. Other bloggers will be able to find and link to your post. In addition, it will be sharable on social media, SMS, email, and other means. People will find and spread your outstanding material if you write it well.

All of this results in referral traffic. Let’s imagine you write a blog post about something you did. Another industry blogger likes it, so they write a piece about it and link to yours. People read their post because it is popular or has a high ranking. After that, many of those people click on your post. It’s true that this can have an impact on SEO, but the referral traffic is a huge plus.

4. Growing Your Business Through Collaboration

People share blog content. Perhaps not at first. Not for a few months, at least. It takes time to figure out what types of postings are most effective for you and your industry. However, if you stick with it, you’ll see that certain posts are shared in a variety of ways.

This increases traffic to individual posts. However, it also has broader implications. As more people get aware of you and your company, they will share to your homepage. Alternatively, consumers will simply share your brand name so that others may look it up on a search engine.

This is an often-overlooked part of brand development, especially in the blogging world.

5. Blogging Authority

In the blogging world, you may come across the term “thought leader” or something like it. When compared to your competitors, it’s usually about becoming an authority. There’s always competition, and you’re probably always vying for the same clients’ business. However, you can succeed in growing your business in a variety of ways.

One method is to use authority. If a customer believes you know more about the industry, for example, they may be more ready to trust you with their money. Sharing your knowledge via a blog is one way of establishing your authority in the business.

Answering the most common queries you receive through blog articles is a wonderful place to start. Furthermore, it isn’t always about the competition, either. It’s possible that one of your customers is debating whether to buy from you or hire you. As a result, they conduct some research. Their research may include reading reviews or blog entries. Therefore, if people enjoy what they read, they are more likely to purchase.

You might be asking how you can track a blogging effect like this. You can keep track of the traffic. This applies to both individual postings and your entire website. Obviously, you have other things on your plate. However, it can be enjoyable to watch how things evolve over time. It’s almost like a “before blogging” and “after blogging” situation. Not just for traffic, but for the entire company.

However, while blogging can grow your business, it is not a quick process. It’s just like any other form of content promotion. It will take some time. However, it’s also an opportunity. That’s because those who stick it out get to see the outcomes before those who quit.

Image credit: Miguel A. Padrinan; Pexels

Filed Under: Blog Tips Tagged With: blog writing, business growth

4 Overlooked Expenses That Can Blow Your Startup Budget

April 12, 2022 by Blog Herald

Watch out for these commonly overlooked expenses! As a first-time entrepreneur, you'll want to remain in control when it comes to budgeting.

It’s thrilling and full of possibilities to start a new business, but it can also be daunting. As a result, it’s critical to view effective financial planning as a vital task as you embark on an entrepreneurial journey. After all, nobody wants to make a plan and then wonder where all the money has gone after three months of operation. Overlooked expenses are a common culprit in this sad scenario.

As a first-time entrepreneur, you may assume you have everything under control when it comes to your new business’ financial budgeting. However, you may neglect a few crucial costs. Four common overlooked expenses for startups are listed below. You may miss these as a first-time entrepreneur.

1. Business Insurance

Business insurance is more expensive than you might expect, especially as you begin to hire staff.

When you hire staff, you might underestimate the cost of additional liabilities. These business insurance expenses include the following:

a) Workers’ Compensation

Workers’ compensation costs represent the benefits you must pay to an employee who is unable to work (whether temporarily or permanently) because of an injury sustained on the job.

These expenses vary a great deal depending on your line of business and the number of employees.

For example, workers’ compensation policies for office personnel are typically far less expensive than policies covering tree trimmers. Since one field is far more likely than the other to sustain work-related injuries, the premiums are priced accordingly.

b) General Liability Policy

For the sake of your new business, you’ll possibly be required to carry a general liability insurance policy. This is an easy one to overlook when budgeting, especially if you don’t have physical premises.

The useful thing about general liability policies is that they can cover more than just property damage and injury.

Policies can also offer some protection against lawsuits related to libel, slander, defamation, or copyright infringement. For anyone taking part in marketing, blogging, or publishing, that coverage can be especially helpful.

2. Employer Payroll Taxes and Other Fees

New employers sometimes make the mistake of only accounting for wages in their overhead budget. While that is certainly a vital component, there is a multitude of other taxes and fees that rack up expenses. These include employer FICA taxes, federal and state unemployment taxes, and payroll processing fees.

To get a more accurate picture of your upcoming overhead costs, you can utilize a payroll calculator. Alternatively, you can request an estimate from your payroll processor.

Additional payroll costs certainly aren’t the only sneaky budget breakers, though.

With cash and check payments becoming increasingly rare, customers generally prefer electronic means of payment. While there are definite perks of this system, processing fees can really take a bite out of your profits.

Depending on the credit card, processing fees usually average from 1.5% to 3.5%. Of course, there are many options apart from credit cards. PayPal, international wiring companies, and payment plan facilitators such as Synchrony all have their own rates.

If you’re trying to determine your cash flow and don’t take these fees into consideration, you could come up short.

3. Software License and Subscription Fees

With the digitalization of various business operations, your business might need to turn to different computerized systems to help automate operations. These systems do not come without a price, of course, but you might forget to include the costs in your budget.

Most of these systems need to be paid monthly, quarterly, or annually. You will be required to pay a recurring subscription charge in order to access the product throughout the subscription period. If you stop paying for the subscription, you will lose access to the product.

On the other hand, you might choose to make a one-time payment for a perpetual license. With the license, you can keep the product and use it perpetually. However, after a specific period of time, you will no longer have access to continuous product updates or technical support.

For example, if you use QuickBooks only for bookkeeping rather than payroll, you might not need updates. If you use QuickBooks to run payroll, however, you will need to upgrade periodically to access current payroll tables and tax rates.

4. Annual Expenses

You can forget to include large annual expenses during your startup budget.

These are expenses or the estimated aggregate amounts to be incurred in connection with your company during the applicable calendar year. They include costs for business registration renewal, tax preparation, and personal property or real estate taxes.

a) Business Registration Renewal

Business registration fees are usually small, but they do vary by state.

While the amount is usually not one that is going to break the bank, it’s still something to account for. Failure to file on time will cost you fines, yet another of your overlooked expenses, so make sure to mark your calendar to renew.

b) Tax Preparation Costs

Tax preparation costs are the costs incurred in the preparation of your tax return for the year.

This might be negligible if you are confident in preparing your own return. If you engage the services of a CPA, however, this can run into hundreds or thousands of dollars.

In addition, the IRS requires Form 5500 tax returns for certain retirement plans. So if your startup wishes to offer a 401k plan to employees, that is another annual expense to consider.

c) Personal Property/Real Estate Taxes

You might also overlook personal property and real estate taxes in your startup budget. Depending on your state and local rates, real estate taxes alone can be substantial.

This typically only applies if you own a structure. Sometimes, however, you’ll factor these into monthly rent payments for leasees.

Personal property or use tax, in general, refers to assets other than land or permanent constructions.

Not every state requires this type of tax. Those that do, however, typically collect on large or expensive equipment. This would include construction equipment, dental x-ray machines, and other depreciable items.

The Bottom Line

It can be exhilarating to start a new business. However, getting caught up in the excitement and forgetting the intricacies of budgeting can lead to poor performance of the business.

So set aside some money for any unanticipated or forgotten expenses. The majority of businesses fail because they do not have enough cash on hand to deal with unanticipated challenges that arise during the business season.

If you want your new business to boom, pay attention to your budgeting process, account for overlooked expenses, and seek financial budgeting help from experts!

Filed Under: Budgeting, Featured Slider Tagged With: budget, financial advice, startup, success

Are You a Blogger? If So, You Need a Virtual Assistant

March 21, 2022 by Blog Herald

There’s an incredible amount of money to be made from blogging. Actually, some bloggers earn more than CEOs. If you think that blogging is one of the easiest things in the world, think again. It’s one of the most challenging things you’ll ever do. Blogging is a full-time job, meaning that it requires dedication, patience, creativity, commitment, marketing skills, and more. Do you need … an assistant? Why, yes! The more popular your blog is, the more work you have to put in to keep it running. Running a blog involves more than just writing posts and hoping people will read them. [Read more…]

Filed Under: General Tagged With: blogger needs, Blogging, virtual assistant

Video Marketing Checklist: What Every Marketer Should Know

March 19, 2022 by Blog Herald

Videos are often the first type of content most internet users come up to when trying to learn new information. That’s why content about specific guidelines is most popular when it’s presented as videos on platforms like YouTube. People would just browse something directly with the how-to phrase, along with the keyword they wish to learn that day. [Read more…]

Filed Under: Marketing Tagged With: marketing tips, video marketing

How to Use Goals to Keep on Blogging

March 18, 2022 by Blog Herald

If it’s happening to you, relax. It happens to almost everybody. Here’s how the scenario goes: Struck by inspiration, you decide to start a blog. THIS is the idea you’ve been waiting for all along. THIS is the idea that may even turn into your full-time dream job. 

How long do you think it will take? Six months? Two years on the outside? You can’t believe it–you’ve finally struck it rich.

[Read more…]

Filed Under: Blog Tips Tagged With: Bloggers, Blogging

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