Super Useful Email Management Tips and Tools

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If you had to take a guess, how many emails do you think are sent every day? One million? Ten million? One hundred million?

You wouldn’t even be close—not by any stretch of the imagination. In fact, every day, people send close to 200 billion—yes, that’s billion with a “b”—emails. That equals about half the day for the average working person—so well over two hours for someone with an eight hour work day. That might explain why we are on our computers and smart devices, it seems, all the time. [Read more…]

How to Make Money Microblogging

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Microblogging, a unique combination of blogging and social media, allows you to build your brand while only doing a minimal amount of work on your blog. The reason it works is fairly straightforward: since you’ll be communicating with your audience more frequently on social media, you’ll develop more rapport than if you just simply focus on driving traffic to your blog through free and paid traffic sources. [Read more…]

The Top 5 WordPress Theme Clubs that the Cool Kids are Part of

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Do you remember when you were in high school? Some students excel in sports, some have good grades, and some are just cool at whatever they do.

Most of the time they rule the school and have a club of their own.

Now, let’s relate that in today’s world of digital marketing.

In reality, those cool kids are one of the influencers of the society.

Say for example the fashion stylists and makeup ‘teachers’ on Instagram. If you look for more of the same accounts, you’ll notice that the number of their followers mostly have more than 50,000 followers. These cool Instagram personalities may have been doing something right.

They do this by creating great content that is relevant to their followers and engaging with them regularly.

Same goes for bloggers. If you want to be one of the Cool Kids on the web, then one of the first things you need to start on is to create a great-looking site on WordPress.

Theme clubs are commonly known to offer memberships to their users that can be renewed monthly or annually to maintain access to all of their products.

We’ve listed five of the best theme clubs you can choose from.

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When WordPress & Email Marketing Collide: 15 Mistakes to Avoid at All Costs

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As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.

When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]

7 Tools for Smart Competitor Analysis

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They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends.

Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there. You shouldn’t try every tool on the market. I highly recommend picking one or two all-in-one tools to automate daily tasks, track competition and pull extra insights.  But avoid being too conservative. When something really worth trying appears on the market, it’s not a bad idea check whether it’s the right time to switch to something more advanced.

Just to bring you up-to-date, let me guide through latest competition analysis trends. Below is a list of the newest tools and their pricing. They all are meant to help with the different tasks, so pick only what your business needs. [Read more…]

6 Keys to Focus on to Reach New Heights with Your Blog

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When you have been blogging for so long, you’ll realize that, at some point, you lose your way or get sidetracked by other tasks not related to your initial goal. Eventually, you’ll find yourself looking for tips from on how you can achieve better results from blogging.

These things happen to long-term bloggers and even to those new to the industry. But what can you do to address this issue?

As they say, you can’t achieve something different if all you’re doing is the same. With blogging, if you want a better change, your strategy must change too.

We’ve listed some things that you must focus on to finally reach new heights with your blog.

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How to Alter Your Blogging Strategy for Changing Trends

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Blogging is always in a state of flux as new technology and trends emerge each and every year.

While there are certainly many time-honoured blogging strategies that continue to drive solid results for bloggers, it is also important to consider the current trends to ensure that your blogging strategy is optimized as much as possible.

The key is to give weight to the trends that seem to be here to stay, like the ones below. With that in mind, here are four things that bloggers should change with regard to their current blogging strategy.

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Have Writer’s Block? Try These Content Ideation Tools for Marketers

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It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.

Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.

Have Writer's Block? Try These Content Ideation Tools for Marketers. Click To Tweet

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Quick Ways to Relax Once You’ve Hit Publish

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Everyone deserves a little break once they’ve completed a task. If you’ve published a blog post, take some time for yourself to rest and recharge before you start on your next topic. You don’t have to charter a jet and fly to Aruba to get a little downtime. Avail yourself of something closer to home and you’ll be ready to keep going with your blog once you’ve had a bit of relaxation.

Move a Little

It’s so important to get up and move around from time to time. Recent studies have shown that extended periods of sitting can actually shorten your life and cause physical deterioration. There are certain repetitive motion injuries associated with using a computer or being at a desk all day as well. So take care of your body and make sure to give yourself time to get active after you’ve spent hours working on your blog. [Read more…]

How to Prepare Your SEO Strategy for the Internet of Things

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If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.

In 1990, around 300,000 computers were connected to the internet, by the year 2000, this number had grown to 300 million, an increase of 100,000% in just 10 years! Six years later, and thanks to the rise of mobile devices, over 2 billion phones were connected, and this number keeps growing. 

These incredible figures demonstrate why SEO has quickly gone from a side job for the IT department to a whole industry, and the future of the internet doesn’t stop with smartphones and tablets.

How to Prepare Your SEO Strategy for the Internet of Things Click To Tweet

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