New research challenges the widely-held notion that influencer popularity and large follower counts are key to impactful social media partnerships. The study indicates that social media users often trust endorsements from influencers…
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A recent study published in the Journal of Marketing provides compelling insights into the trust dynamics in consumer purchase decisions. According to the study, people put more trust in advice from friends…
In recent years, Made-For-Advertising (MFA) sites have experienced significant engagement and growth despite criticism for subpar experiences and deceptive practices. These platforms achieve their outcomes through traffic-driving content, thereby attracting a diverse…
In Scottsdale, Arizona, a significant partnership has been announced between PR and marketing agency, Amendola Communications, and a healthcare tech firm specializing in advanced remote diagnostic and monitoring solutions for hospitals. The…
The Social Media & Digital Awards 2024 has recently revealed its exciting list of nominees, featuring top performers in digital communication and creative workers whose stories have made a significant impact. The…