Outlets
One publication, show, newsletter or person at a time: what it tells its audience, how it keeps them, who the enemy is.
Keeping score
The Polarization Map
Hundreds of outlets, positioned by who links to whom, scored every week on how hot they write and how sealed their world is. No left-right axis, no truth score. Open for anyone to embed.
Open the mapLatest
How we work
No side
Right, left, wellness, finance, religious, gendered, contrarian and mainstream-centre all get the same four questions. If a piece reads as a brief for one tribe, it does not run.
Real outlets, real numbers
We write about specific publications, shows and people, and we spend real time inside them first. Every figure is sourced and linked.
One name on every piece
Every article is written and owned by the person on the byline. How we use tools, and how we correct mistakes, is set out in full. Editorial policy