What is a Google Answer Box? Why it’s only the tippity top– the cream of the crop. That might come as a bit of an exaggeration, but it’s really how Google sees your particular content or website, enough to put it not only on the front page but also on the Google Answer Box section which appears before all the search results.
If you’ve been browsing around for strategies to increase sales through building trust, you’re in the right place. Building a trustworthy blog is a pillar for gaining a customer’s loyalty and generating revenue. Without trustworthiness, customers will see you as just another competitor who may or may not be worth doing business with.
Are you ready to build a trustworthy blog? Regardless of your niche, the following strategies will help. [Read more…]
These days, launching a blog is a no-brainer: all you need is a blog theme, a couple of clicks on the mouse, and you can start brainstorming ideas about what you want to write about.
However, the fact that starting a blog is easy doesn’t mean that blogging has no value to offer to businesses. On the contrary, according to FirstSiteGuide, blogging can help you establish expertise, network with others in your industry, and even make money!
Still, it takes more than just producing engaging content in order to see results from your blogging efforts. If people don’t know your blog exists, you’re just wasting your time. [Read more…]
It’s never been more difficult to get and hold the attention of consumers online. After all, individuals can choose to engage with thousands of different websites, applications, games, and/or social media platforms at a given moment. As such, marketers need to understand that the titles for their blog posts are the most important part of their content strategy. Crafting the right blog titles can boost readership, improve SEO performance, and, ultimately, generate more leads. To that end, here are four tips for forming more compelling blog titles today: [Read more…]
Just having a blog online does not make you a successful blogger. You might be wondering why some people have millions of readers while others struggle to get even one. Sure, some of it has to do with marketing, but a great deal of it also has to do with the quality of the blogs that are published. You do not have to be a world-famous novelist to become an effective blogger. However, there are some characteristics of highly successful bloggers that you will want to try perfect in your own life. Here are five of them to help you get started. [Read more…]
If you’re running a blog network or platform, you might find challenges in working with multiple remote writers. There are multiple ways for platform owners to better connect their content writers. Teamwork and collaboration are essential in modern workplaces. Workplaces encourage employees to work closely together and build off of each other’s ideas. Despite the sheer importance, many business owners have found it difficult to boost workplace connectivity for content writers. If you employ remote or freelance writers, the issue becomes even more difficult. However, there are several collaboration tools available for your platform. Read on to learn more about the top ways to connect blog content writers. [Read more…]
Every so often, a new framework is hyped for search engine optimization. Brian Dean’s “skyscraper technique” for link building comes to mind. So does Rand Fishkin’s “on-SERP” strategy for increasing page one real estate for your links. The framework I want to talk about here might not be one you are familiar with, but it is critical for technical SEO. It’s called “Google’s Perfect World”. Let me provide some context and explain why it’s so important. [Read more…]
The news cycle moves fast. Indeed, what is a big story today may be totally forgotten by almost everyone after a week or two. As such, it makes sense for businesses to pursue a (mostly) evergreen content marketing strategy. Evergreen content, unlike topical content, has the potential to remain relevant for long periods of time. In theory, an evergreen piece of content should remain prescient years into the future. With that in mind, today we’ll take a closer look at this content style and explain how virtually all businesses can use it to their advantage: [Read more…]
Most bloggers focus on improving the visibility and reach of their blog on blog-adjacent channels. They invest more heavily in strategies like search engine optimization (SEO), social media marketing, and even paid advertising to capitalize on online traffic, or people already interested in their subject. These methods are all valuable, but they can eventually lead you to a plateau. [Read more…]
Creating new blog content all the time can be pretty challenging. If you’ve been working on your blog for an extended period of time, you’ll almost certainly hit a wall at some point. When this happens, you’ll struggle to think of new and creative ways to keep your audience engaged. [Read more…]