The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals.[Read more…]
No matter what the size or nature of your business, one of the things you need to put serious thought and effort into is your marketing strategy. There is stiff competition in all industries these days, and this makes it even more important to market your own business as effectively as possible.
Fortunately, in today’s digital era, it has become far easier and more affordable to market your business efficiently. One of the crucial methods of digital marketing these days is social media marketing, which can help your business to grow on a local, national, and even global level. Whether you aremarketing Mountain Rose Herbs and other supplement brands or whether you are promoting a new retail business, social media can make a huge difference to your success levels.
Ways in Which Social Media Can Help
There are various ways in whichsocial media marketing can help your business. Not only is it a highly effective means of marketing, but it also takes up far less time than traditional methods and is much cheaper. This makes it an ideal marketing solution for smaller businesses with limited marketing budgets.
One thing to remember about social media marketing is that is can help to spread the word far and wide. With this type of marketing, you can market your goods and services locally, nationally and internationally. With many businesses now competing on a global level, this has become an invaluable marketing method for businesses looking to expand worldwide.
Another great benefit that comes with using social media for marketing your business is that you canengage with your audience with far greater ease. Many people spend hours each day on social media, so any posts and ads that you have on social media are likely to be seen by huge numbers of people. In addition, your posts can be shared with others, which helps to further expand your reach and exposure.
You can also drive more traffic to your website when you use social media platforms effectively. For instance, whenever you add a new blog post or special deal to your site, you can post a link on your social media sites. Your followers can then click on the link and they will be taken directly to your site. If they forward the link to their own friends and family, it will help to further boost the level of traffic to your site.
Spread the Word with Greater Ease
By using social media to market your brand, goods, and services, you can spread the word with greater ease. This has become a very popular means of marketing for businesses of all sizes and it comes with many benefits. You can also benefit from being able to access a range of different social media sites that are in use today. This makes it even easier to get the word out about your business and increase exposure.
Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.[Read more…]
Links are one of the primary factors used by major search engines including Google to rank website and pages. This simply indicates that if you want to rank better in Google, then you must follow result-driven link building tactics for your website or blog.[Read more…]
Surely, you already have signed up to different websites before.
(And just so you know, I’m not calling you Shirley!)
Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website.
If that’s the case, then that’s the result of a well-made call-to-action (CTA).
Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs.
In fact, call-to-actions are vital for blog owners as these can boost conversions up to 42%![Read more…]
Last month, it was announced that Google had rolled out a significant Algorithm update, which also happened to be its first update of 2019. The algorithm update had quite the impact on News websites and blogs that belonged to different niches. Some have even called this the “Newsgate Algorithm Update.”[Read more…]
For those accustomed to working in a traditional office setting, the idea of working from home is usually met with an array of emotions. Some people love the idea of being able to roll out of bed and skip the commute into work. Others worry they’d be too lonely and bored. But if you’re thinking about transitioning into blogging as a full-time gig, you don’t really have much choice. Ready or not, working from home is the most cost-effective and practical option.[Read more…]
Email marketing is one of the most effective ways to increase website traffic and your blog’s conversion rate.
With an ROI of 3,800%, you have the potential to generate lots of traffic with every email you send.
However, there’s also a slim chance you won’t achieve blogging success through email marketing.
Because of a few seemingly simple, yet fatal mistakes you might be committing. Here’s seven of them:[Read more…]
When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.[Read more…]
As a business owner, you are aware that company culture is one of the most vital aspects of a business. In fact, 45% of job seekers share the same belief, only behind benefits and compensation at 55%.
If you want to attract the right employees for your company, you need to build up your company culture!
There are many ways you can develop and harness your company culture online. In this post, however, you will learn how to establish your company culture using the content you publish on your blog.[Read more…]