WordPress vs Blogger Comparison: Which One Should You Use in 2018?

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Every year, major blogging platforms roll out new initiatives and features designed to help people showcase their work and create an online following. Two of the largest blogging platforms are WordPress and Blogger. Each offers unique features that appeal to different types of bloggers — for example, one is more suited to those who want to sell products through their blog. It’s important to do a WordPress vs Blogger comparison before you start blogging, especially in 2018 when so many different options are available.

Deciding which blogging platform to use is a large decision that shouldn’t be made lightly. Once you’ve created a series of posts and habits, it’s more difficult to switch those to another platform. So choosing the right platform for your purposes before you get started is absolutely essential.

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How to implement a CDN on your website

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Setting up and hosting a website isn’t the only thing you need to deliver site content to your audience and ensure a positive user experience.

A content delivery network (CDN) is another important tool that can improve how your site visitors access your content in a quick and secure way.

Contrary to popular belief, setting up a CDN for your site is actually quite easy. This post will walk you through exactly how to do it using Incapsula CDN. [Read more…]

8 Best New York Lifestyle and Fashion Blogs

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New York is home to numerous fashion companies including shops and plays hosts to various fashion shows each year. The New York City Economic Development Corporation (NYCEDC) has noted that some 900 fashion firms have their headquarters in the Big Apple. It added that yearly, the city attracts more than half a million visitors who attend fashion trade shows, showrooms and fashion shows. It is also well known for its Fashion Week held every February and September.

This being the case, it is no surprise that New York City boasts of having some of the best lifestyle and fashion blogs. Here are some of the NYC bloggers from where you can get wardrobe
inspiration whether for casual or special occasions and useful tips on where to shop for your clothes, jewelry and other accessories. [Read more…]

How Will Google’s Longer Snippets Impact SEO?

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The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels”  were introduced.

Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.

How Will Google’s Longer Snippets Impact SEO? Click To Tweet

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25 Best Blogging Tools and Resources That Will Push Your Blog to the Top

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There’s no need to do everything manually when there are a wide variety of blogging tools and resources that can help you improve traffic to your blog while also improving your content and search engine optimization. Using them judiciously will save you time, offer more functionality to your readers, and improve the design of your blog. Unfortunately, few people are aware of just how many blogging resources are available to help them improve their blog. Get ahead of the crowd and start considering which tools and resources will best suit your blog and your writing style.

Writing Tools

Writing tools can help you generate ideas, get your writing onto a document, and make it look professional. Utilize these blog tools to send your blog content to the next level, which will help you engage readers and keep them coming back for more.

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Getting the ‘Write’ Tone: Why Writing Style Is So Important for Your Blog

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“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati

Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales. However, when writing blog posts, you have to get your tone and style right, or noone will bother to read them.

Related reading: Best Writing Tips for Beginning Bloggers

With written content, your customers can’t see your body language or your expression. They can’t hear the smile in your voice, or how passionate you sound when you talk about your business.

With content, the only way you can put across who you are, what your business stands for and what it’s like to work with you is to use the right tone of voice.

What is your writing style? Does it impact your blog? Click To Tweet

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DIY Site Audit: Possible or Not?

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This article is by  Anna Rud, Content Marketer at Serpstat.

It’s obvious that audit is a fundamental step of the site optimization. Experts point out that sometimes site can enter top-10 without a single backlink, just through correct internal optimization. And, of course, it can be done only by a competent site audit.

But what are the types of the audit? And which one is right for you? It this article, I’ll describe two types of audit, and explain how to choose an appropriate one for you, depending on your purpose and budget. [Read more…]

Yes, It’s Possible to Grab Loans When Working as a Freelancer

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Freelancing has become an incredibly popular way for men and women around the world to make money. Freelancing is, in essence, having your own business. It allows you to not just generate your own income, but to control how much you earn. When you freelance, you take charge of your own finances and work life. Even though you may not actually register as a business, but rather as an independent contractor doing freelancing work, you may have difficulty acquiring a loan. [Read more…]

2017 Most Unique and Friendliest CMS for Small Businesses

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Content Management Systems (CMS) are very critical to the management of contents on small business websites. The friendliest CMS for small businesses are not just designed to upload and manage contents, they are more flexible and offer much better customized support for business owners. The best small business friendly CMS brands online today include the following;

#1: Opencart

Beginners will definitely enjoy this open source CMS because of its incredible simplicity. You don’t have to be a technology guru in order to start using this open source CMS, there are lots of plugins that has been designed to handle all complex procedures and you can start operating your store without the knowledge of coding. The simplicity of this CMS makes it one of the best for newbie online store operators. You may want to click on https://www.magenet.com/best-cms-2017/, to learn more about this open source. [Read more…]

7 Keys to Business Success for Young Digital Marketers

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Digital marketing has experienced a steady growth over time, but 2016 proved a landmark for this industry – it marked the year when digital marketing spending finally surpassed more traditional marketing approaches, including television. No wonder the field has attracted so many young digital marketers of late!

However, any industry veteran would have been able to vouch for the benefits of digital marketing. Audiences are now consuming more content than ever, making digital marketing a trackable, metrics-driven method to make sure that ad spend is performing properly and at full efficiency. [Read more…]