Unobvious Life Hacks for Ads Optimization in Google

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There are hundreds of Google ads for the same services or products, yet, ironically, not all receive the same rate of conversions. The ferocious competition is still hard to beat, and the cost of ads only escalates. So while you might have excellent technical SEO, a great bundle of ads, and impressive landing pages, the ever-evolving Google never fails to surprise with its updates. [Read more…]

How Tik Tok Works and How It Affects You as a Blogger

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Tik Tok…If you have spent considerable time on social media during the lockdown or quarantine, then there’s a great chance you already know what this app is about, who is using it, and what people can do with it.

Most people dance (often in a crop top, seemingly), lip-sync to songs or movie lines, or do a “duet” with another Tik Tok user. Some features feel oddly familiar, while some feel new and refreshing.

So what exactly is the Tik Tok app, how does it work, and how may it affect the blogging community?

[Read more…]

How to Hire the Right Copywriter for Your Blog

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Many business owners may feel tempted to write their own business blog. And, while some business leaders have the time, energy, and the skills needed to do so, a good many more don’t. In fact, a huge number of blogs on the internet are written by professional copywriters. There are a variety of benefits associated with hiring a copywriter to fulfill your blogging needs. However, it’s crucial for business owners to find the right professional for the job. Thankfully, this article will help you accomplish just that: [Read more…]

The Future of Work: How to Successfully Work Remotely

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As a result of the coronavirus pandemic forcing people to work from home, many businesses have realized the huge potential of telecommuting, with Twitter even announcing that it will allow employees to work from home permanently if that’s where they feel most productive and creative. What started as a necessary measure to stop the spread of COVID-19 turned into an experiment which confirmed that it is possible to work from home for days, weeks or even months without any negative effects on a business, especially for businesses like blogging that can be run entirely remotely as long as you have an internet-enabled computer. But, if you are just getting started, there are a few changes you must make at home to create the perfect environment for maximum productivity. [Read more…]

Wix vs Squarespace 2020 – Things You Must Know

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Website builders simplify the process of putting websites together. This is invaluable for those who aren’t technically skilled enough to either build their website completely from scratch or with the help of a template compatible with a content management system (CMS). This approach requires you to take care of getting a hosting provider among many other things. Bloggers especially can benefit from using a website builder. Using a website builder means that they can focus on the task of blogging, instead of having to worry about the technical aspects of building and maintaining a website.  [Read more…]

Trial Run During COVID: Tips for Transitioning to a Full-time Freelancer

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Have you been wishing and hoping that you might be able to turn your side hustle into a real career as a full-time blogger? It can be incredibly scary to take that leap; after all, working for someone else provides a certain amount of security – not to mention a regular paycheck and health insurance! However, as you are working from home during this pandemic, you might consider this time as a trial run for your full-time freelancing or blogging career. Here are some key lessons to begin implementing even as you continue to telecommute. [Read more…]

Clever Offline Techniques to Improve Brand Visibility and Deadly Mistakes to Avoid

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In this digital era, many entrepreneurs – especially bloggers who are expanding their horizons – may be tempted to only focus on online marketing. Internet-based marketing strategies are great and largely effective. However, online and offline marketing are complementary and can really boost your sales if integrated. In fact, as much as digital marketing is great, face to face human contact is special. Consumers really appreciate brands that can cut through the noise of the internet and reach them on a personal level. [Read more…]

Best Video Specs for Facebook

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Video content tends to do so much better on Facebook than photos or written content. It is a more convenient content format for most people to consume and then there’s also Facebook’s algorithm which favors videos over other types of content.

So that’s already a good reason for everybody to put out more video content on Facebook. But how do you do that in a way that looks good on people’s devices and gets more reach? The one thing you need to keep in mind is that you want to design your videos for mobile.

Read on and let’s find out how you can do that. [Read more…]

The Top Client-Attraction Strategies

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If you are a digital marketer, blogger and own a service business, I’ll be showing you the top client-attraction strategies in internet marketing.

The aim of marketing your business online is to attract a consistent stream of clients to your business/website. By this, I mean appealing to prospective clients, attracting them and having them take your desired action. [Read more…]